I'm a fan of Lenny Zeltser's renowned cheat sheet "How to suck at information security," so I stole his format and provided some "how not tos" on content marketing.
No doubt, this could be a much longer list. What pitfalls do you tell your teams to avoid?
Marketing is full of self-congratulatory, word salad nonsense. You can write for “prospects” or you can write for people. If you’re doing the former, you’re ignoring the latter.
Before your brand saturates social media with platitudes about your corporate activism, make sure you are walking the walk. During International Women’s Day 2022, many organizations got (justifiably) called out by a Twitter bot.
